It's fine
@Jfd7000 
use-IP Ltd run this forum alongside our webshop.
Obviously we charge nothing / make nothing from the forum - we just try to be helpful, and in doing so that exhibits (we hope) that we know what we are talking about
Other sources available on the web can be seen as competitors to us i.e. if they also sell the same ranges of products.
But, in the Google age, it's no good pretending that we don't have competitors out there!
As you rightly say, where A N Other provides a good resource then our team too might link to it.
I'm sure
@JB1970 was only teasing you with his comment

He is an outstanding contributor to this forum.
He willingly gives loads of his time to help others and often takes the time to write long-form and comprehensive explanations and guides.
We are all very lucky to have him contributing here, and are very grateful for his many contributions

(530 Posts and counting!!)